02.
Red House
Red House is an interior design firm operated by a team of local designers who strive to make your house happy. You'll find repurposed or locally sourced decor, green living ideas, upcycled furniture, and vintage pieces.
My Role(1/6)
As the primary web designer for this project I created wireframes, assembled collateral pieces, and ultimately delivered an entirely new site. I also provided a new logo.
Challenge(2/6)
To develop a website that accurately portrays the businesses value, mission and top products/services.
Project Goals(3/6)
- A painless and thorough redesign
- A convenient and user-friendly platform
- An organized and logical flow of information
- A clean and easy to navigate content hierarchy that serves to banish information overload from your site, while clarifying the purpose of every individual page on the site for search engines and customers
A modern Face lift(4/6)
To differentiate themselves from the other interior design companies advertising in their market, Red House contacted me to create a logo that expressed confidence, creativity, and style.
Classic and contemplative. Corporate, but not stuffy.
Our house mark is bold, yet charming and easy. It is the perfect symbol that reflects what we believe in: creating a place that is welcoming, warm and that makes you feel at home upon entering.
Site Assembly(5/6)
After the branding was completed I began to work with the client on wireframing out different approaches for the new site. We took the core content areas of the old site and created an information architecture around them based on what we learned through usability testing.
This new design allows Red House's services, jobs and events to be easily discoverable and accessed by the community.
This new design allows Red House's services, jobs and events to be easily discoverable and accessed by the community.
Blog(6/6)
When it comes to solving problems in your home - or anywhere - an interdisciplinary approach is key.
Interior design needs landscape design, art, architecture, furniture design, fashion, facility management, etc. And because no single person knows everything that's required to create a beautiful space, the Red House Blog was created as a hub that brings all of these elements together in one place.
