Gojo is a vibrant and dynamic coffee company designed to cater to individuals on the move. Rooted in the idea of convenience and enjoyment, Gojo offers a lively and engaging coffee experience for people with busy lifestyles.
As the lead project designer for Gojo, I curated a suite of assets that embodied the brand 's vibrant and dynamic identity. These assets included a distinctive logo, playful packaging designs, and engaging marketing materials.
Not all work is pixel perfect. Here are a few snippets of the process.