Zoom - One Platform to Connect
Overview
As a Visual Brand Designer at Zoom, I play a pivotal role in maintaining and enhancing the company's visual identity. My responsibilities include managing brand assets for partners, ensuring consistency across various touchpoints, and collaborating closely with the product team to create compelling visuals.
I develop creative assets for both internal and external audiences, contributing to a unified and impactful brand presence.
Role
Visual Brand Designer
Data Visualization
Creative Deck Management
Booth Design
Brandmark
In the process of designing a brandmark for Zoom, my creative input resulted in a standout design that positioned itself among the top three contenders. Although a final decision was pending, the distinctive qualities of my design captured attention and marked it as a compelling option for Zoom's brand identity. Notably, the design earned the distinction of being presented to Zoom's CEO, Eric Yuan.
Under the Hood
Not all work is pixel perfect. Here are a few snippets of the process.
